VANCOUVER, British Columbia — Mobile service franchiser Velofix has hired industry veteran Donny Perry as its senior vice president of retail strategy and operations.
Perry was most recently the head of retail for North America for Bang & Olufsen. He is well known to bike retailers as the former retail development manager for Specialized and as the author of “Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn from It.”
Among other tasks, Perry will be responsible for opening a new office in Austin, Texas. Velofix’s headquarters remain in Vancouver.
Perry also implementing the strategic direction of the company, the ongoing expansion of the brand in North America, and launching corporately owned mobile bike shops across the U.S.
“We are very excited and proud to add a leader with Donny’s experience, talent and vision,” said Velofix CEO and co-founder Chris Guillemet. “We are confident that Donny is the right person to help lead Velofix into the future, transform how cyclists service their bikes and interact with brands, while continuously improving our culture and making Velofix the best place to work.”
Perry said, “I’ve always admired Velofix for their customer-centric approach and ability to meet the rider whenever and wherever they want,” said Perry. “Velofix has a powerhouse team, a great network of operators, and some of the best brand partnerships. I am excited to see where we take this company in the coming years.”