SANTA MONICA, Calif., July 1, 2019 /PRNewswire-PRWeb/ — Vertebrae, a technology innovator in interactive 3D and AR commerce solutions, today announced a new partnership with Herschel Supply to deliver immersive shopping experiences that drive rich digital engagement while boosting consideration and conversion. Powered by Vertebrae, Herschel Supply now offers 3D and AR-enabled visualizations of its top-selling backpacks, bags and travel goods directly on product pages, allowing online shoppers to view the items and their features from multiple angles via 3D and size them in context with AR — no app required.
“Herschel Supply’s new 3D & AR features embody the cutting edge and effortlessly cool nature of their products – which are thoughtfully designed with details that demonstrate a commitment to functionality and style,” said Vince Cacace, CEO of Vertebrae. “3D and AR shopping experiences showcase those important details across devices and browsers, enabling shoppers to explore and compare the products in real-life context — eliminating guesswork and building value for the brand. We are thrilled Herschel selected us as their exclusive technology partner to enable 3D and AR shopping just in time for their critical back-to-school season.”
Using the Vertebrae Axis platform, shoppers visiting Herschel Supply’s top product pages immediately view a 3D-enabled image flagged with an icon and a “drag to rotate” overlay prompt — giving them direct access to 3D interactivity for product exploration from every angle. They can rotate, zoom in, and flip images to assess colors and materials and view positions of pockets, zips, and fasteners, all within the context of the product page. A ‘view 3D & AR’ button at the bottom of the image connects to AR capabilities that enable shoppers to use their cell phone cameras to view life-sized images of backpacks and bags in their real-world environments, giving them an accurate understanding of product dimensions and a true sense of what owning the accessory would feel like.
“We pride ourselves on a fine regard for detail combined with modern functionality,” said Justin Bones, SVP, Direct to Consumer at Herschel Supply. “With Vertebrae, we’re able to showcase our products through the highest quality AR and 3D assets that we’re proudly featuring front and center on product pages. The transition to 3D image manipulation and AR capabilities is instantaneous, without needing an app download, and shoppers never lose track of their place on the path to purchase.”
About the Axis Platform
Vertebrae’s Axis is an innovative, immersive commerce platform that allows retailers to bring Web-based AR and 3D experiences directly into the purchase path. Retailers can easily turn product catalogs into high-fidelity, customizable, and reusable 3D models that are managed, integrated, and measured within existing product workflows. Axis delivers immediate conversion gains by building consumer confidence in purchase decisions, while driving long-term business impact by providing new insights to inform product, marketing, and merchandising strategy.
About Herschel Supply
Headquartered in Vancouver, Canada, Herschel Supply is a design-driven global lifestyle brand that produces timeless products with utility design. Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply adopted the name of a small town where three generations of their family were raised. Originally renowned for their contemporary renditions of classic backpack silhouettes, Herschel’s range has since expanded to include luggage, headwear, accessories, apparel, and more. Today, Herschel products are sold in 94 countries with more than 10,000 stockists worldwide and the support of over 200 employees across offices in Vancouver, New York, Los Angeles, Shanghai, and Hong Kong.
Vertebrae provides 3D & augmented reality (AR) commerce solutions for the world’s largest retailers. Vertebrae’s technology enables web-based 3D & AR product visualization and try-on experiences that drive measurable results. The end-to-end platform makes the process of 3D asset creation, management, deployment, and reporting easy. Vertebrae’s clients include Crate and Barrel, Toyota, 1-800-Flowers, BBQ Guys, Coach, CB2, and many more. Vertebrae is headquartered in Santa Monica with offices in Austin. For more information, visit https://www.vertebrae.com.