What is the flow state? The feeling you get when you could keep running for miles. The feeling of wanting to keep going one more mile – because you feel so good. The feeling of light, effortless speed. The feeling of the wind at your back. Every runner is searching for that flow state.
Under Armour is inspired by our elite run athletes and is constantly pursuing the most innovative solutions to help them get better. In a sport where every second counts, the Under Armour team sought to create a lightweight yet supportive shoe that would perform for elite runners in their most taxing workouts. The team focused on a simple idea: how can we create a shoe that’s built for speed and breaking barriers? Could they remove the heaviest part of the shoe – the outsole, without sacrificing durability or traction?
After three years, over 17 rounds of raw material testing, 9 rounds of biomechanical testing, 15 rounds of shoe testing, and over 11,000 miles of weartesting – they did it. Introducing the all-new UA Flow midsole.