TRX, the developer of functional training equipment and training content, has significantly expanded its product line and product development capabilities with the acquisition of XD, a leader in Kevlar-based fitness equipment manufacturing.
XD’s team of experienced designers bring a wealth of knowledge to TRX’s industry-leading team of fitness experts. The combined strength of the two companies will allow TRX to expand its reach in the marketplace and ultimately elevate their business to a new level.
As the only company able to tout the worldwide license for Kevlar-based fitness equipment, XD’s line of products offer a high level of strength and durability. Prominently used in anti-ballistic materials such as bullet-proof vests, XD’s use of Kevlar is unique within the fitness equipment industry. XD’s Kevlar-based line comes equipped with medicine balls, sandbags, sand discs, and battle ropes, among other products.
“XD shares our passion and commitment to developing innovative products of the utmost quality and versatility, so we’re thrilled that they are a part of the TRX family,” said Randy Hetrick, Founder of TRX. “While the ability to expand our product line is significant, the added value of their innovative team and expertise cannot be underestimated.”
With a stable of nearly 300 individual functional training tools and fitness accessories, XD boasts the exclusive global license for DuPont Kevlar bringing the strength and durability of a military-grade material to TRX’s already robust line of functional training tools.
“When TRX approached us, we were really excited about the opportunity. XD is a company that was created by a group of people who are passionate about functional training and high-quality training gear that lasts,” said Adam Ross, co-owner of XD. “We know that TRX values these same principles and it just seemed like a natural fit.”
Branding will transition from XD to TRX over the new few months, and “XD Kevlar” will remain part of the product name for those looking for the most durable medicine balls, sandbags and other Kevlar-based functional training tools in the market. TRX will begin serving commercial customers XD Kevlar products in early 2020.
TRX is distributed in Canada by 360 Athletics
Photo courtesy XD Fitness