TRUE Sports Hires General Manager for Lacrosse Division

MEMPHIS, Tenn.April 9, 2019 /PRNewswire/ — TRUE Sports announces, effective April 8, 2019Tom Burns will serve as the General Manager of TRUE Lacrosse. Burns comes to TRUE Sports after spending time at Wilson Sports and Warrior Lacrosse in escalating leadership roles.

“I am extremely excited about the opportunity to lead the TRUE Lacrosse team as they continue to secure a foothold as the technological leader in lacrosse equipment,” Burns noted. “TRUE Sports wealth of research, design innovation, manufacturing, and marketing excellence puts them in a unique position within the lacrosse industry.”

Burns addition strengthens the TRUE Sports team and will help TRUE Lacrosse continue as the leader in composite stick technology and the growth of high performance heads and protective equipment.

“Tom’s proven track record in the lacrosse industry combined with TRUE’s technological expertise puts us in the position to be a market leader in premium lacrosse equipment,” said Jeremy Erspamer, CEO and President, TRUE Sports. “Lacrosse athletes are among the most passionate in the world, and we are committed to bringing them equipment to maximize their performance.  I could not be more excited about the future.”

Tom will be relocating to TRUE Sports’ corporate headquarters in Memphis, Tenn.

A leading manufacturer of premium sporting goods, True Sports is a leader in Golf, Hockey and Lacrosse equipment as well as custom ice skates. The company markets a wide variety of high end composite and alloy hard goods as well as protective equipment under the True Temper, Project X and True brands in countries throughout the world. True Sports is proudly represented by more than 1,000 individuals in ten facilities located in the United StatesEurope,JapanChina and Australia.






2019-04-12T13:22:42-04:00 April 12th, 2019|