Forty-one years into its existence, SCOREGolf has new owners that will ensure the brand, which boasts the largest circulated golf publication in Canada, will continue to thrive into the future.
Torstar Corporation announced today it has joined with Golf Town Limited to create a new partnership to acquire SCOREGolf and all of its content and related assets. In addition to the magazine, that includes SCOREGolf.com, television and video content production, and the ranking of Canada’s Top 59 public golf courses and Top 100 golf courses. Kim Locke, SCOREGolf’s longtime publisher, will continue to work with the talented team that creates the magazine and website, including editor Jason Logan and art director Gord French.
Golf is currently experiencing record participation rates, with an estimated 6 million Canadians playing the sport and 300,000 people working in golf-related businesses. Torstar’s new partnership with Golf Town is aimed at supporting and increasing player participation across Canada.
“We are pleased to partner with Golf Town to acquire SCOREGolf,” said Michael Beckerman, Torstar’s chief client officer. “Golf Town is one of the most progressive golf retailers in North America and its stores and website are a vital hub for golfers in Canada. We look forward to working with Golf Town and SCOREGolf to develop engaging and relevant content for the Canadian consumer.”
“Our customers are looking for engaging content that helps them enjoy the game, whether they are scratch golfers or beginners just learning the sport,” said Chad McKinnon, president of Golf Town. “A partnership with a media platform powerhouse like Torstar and the quality content that SCOREGolf produces will enable us to reach even more golfers, in their preferred channel with relevant content. And for our existing customers we know that providing more content for the game they love will be highly valued.”
“We are champions for growing the game of golf in Canada and the more captivating we make the experience off the course, the more people will want to get out and keep playing,” McKinnon continued. “This passionate group of Canadian golfers has also requested more services from us, whether it is golf vacations, tips and drills, or access to golf courses. We see this partnership helping us grow the golf ecosystem in Canada.”
Said Locke: “I’ve been in this business for 40 years. This is where I have lived a good part of my life. The sale of SCOREGolf to Torstar and Golf Town cements the future of our brand which has covered every aspect of golf in Canada for generations.
“We’ve profiled golfers from Moe Norman to Jack Nicklaus, from Tom Watson to Tiger Woods, from Mike Weir to Brooke Henderson. Our award-winning writers have covered topics from racism and drug use to affordability and diversity. We have shown our readers how to golf better and helped them to discover the best places in the world to golf,” Locke added. “We stand on the shoulders of the thousands of people who have contributed to our adventure, from readers and advertisers to writers and designers, from golf pros to golf fanatics who have supported us through good times and bad. Our industry offers some of the best product in the world. The future is bright.”