Titleist announces bold overhaul to irons

Titleist has announced a bold overhaul of its 718 iron lineup, delivering improvements, introductions and expansions with six offerings.

FAIRHAVEN, Mass. (Aug. 24, 2017) – The new line of Titleist 718 irons – featuring the powerful distance and ultra-forgiveness of AP1, the tour-proven consistency of AP2, and the introduction of AP3, the longest, fastest Titleist players iron ever – provides dedicated golfers with the breakthrough technology and proven performance that have made Titleist the #1 iron on the PGA Tour since 2005.

Available in golf shops worldwide beginning Sept. 29, Titleist’s 718 iron lineup offers six models – AP1, AP2, AP3, T-MB, CB and MB – precisely engineered to meet the performance requirements of players at every level of the game.

New Titleist 718 Irons “What It Takes”

“Golfers trust Titleist to design and manufacture the premier irons in the game and not make any sacrifices,” said Josh Talge, Vice President of Marketing, Titleist Golf Clubs. “Our R&D team is relentless when it comes to improving iron performance and engineering new technologies into head profiles that look, sound and feel great. The invention of AP3, which combines the distance and forgiveness of our best-selling, game-improvement AP1 iron with the look and feel of our tour-favorite AP2, is a significant advancement that will help a wide range of golfers, and further illustrates why more of the world’s best players have Titleist irons in their bags.”

Following their debut on the PGA Tour in late June, Titleist 718 irons are now being played by hundreds of players across the worldwide professional tours. Justin Thomas won the PGA Championship playing a new set of 718 MB irons, while Jordan Spieth used a 718 T-MB 3-iron to hit his now legendary recovery shot on Royal Birkdale’s 13th hole en route to winning the Open Championship. Jimmy Walker (AP3, MB), Bill Haas (AP3, AP2), Rafa Cabrera Bello (MB), Charley Hoffmann (AP2), Russell Henley (T-MB), Ian Poulter (AP2), Steve Stricker (CB), Byeong Hun An (AP3, AP2, MB), Webb Simpson (MB) and Jason Kokrak (AP3, CB, MB) have also put new 718 irons immediately in play.

For more information and to read the release visit Titleist