Businessman Mal Coven says that his new Biway $10 Store concept will launch its first location in Toronto in November of this year, and the company has also just launched its first website featuring brands and product lines that will be carried in the store. The Biway $10 Store is a fresh take on the original Biway chain that Mr. Coven sold in the late 1990s prior to its shuttering in 2001.
The first Biway $10 Store will open in November on Orfus Road near the corner of Dufflaw Road, south of Toronto’s Yorkdale Shopping Centre. The 15,000-square-foot space will include about 10,000 square feet for the retail store according to Mr. Coven. The store will be located in an area featuring various off-price and outlet retailers including a Roots Outlet located in the same retail complex.
The new store will feature items priced at $10 each, or multiple items together costing a total of $10. Prices in the store will not be above $10 for items that in some instances would cost considerably more in full-priced retailers.