CHRISTCHURCH, NEW ZEALAND, February 12, 2021 /CSRwire/ – The New Zealand Merino Company (NZM) and global Merino wool apparel and footwear brands Allbirds®, icebreaker®, and Smartwool® announced they are working collectively with 167 sheep growers to create the world’s first regenerative wool platform that represents 2.4 million acres (more than one million hectares) in New Zealand. They are doing their part to tackle the impact of the global fashion industry, which is responsible for 10% of annual greenhouse gas emissions worldwide.

READ MORE