The current Quartier DIX Sports Experts store (the new one will replace it) employs about 60 people, and that number will double with the opening of the new 75,000 sq. ft. store at the Quartier DIX30 complex in suburban Montreal in November. The store will include features not found in other sports retailers in Canada.
Franchisee Paul-André Goblet, who owns seven Sports Experts and three Atmosphere stores, partnered with Oxford Properties to build the $25-million store. Mr. Goblet will spend a reported $10-million and Oxford will kick in about $15-million.
The store will feature giant video screens, interactive kiosks, a 3D measuring tool, bike testing, an interactive mirror, and a ‘cold room’ where customers can try on coats. It will also include a unique ‘element room’ where customers can test waterproof clothing in rain and wind. To keep the store organized, only about 50% of merchandise will be deployed.
Montreal’s South Shore is a very competitive place for sports retailers — Sporting Life opened its first store in Quebec at Quartier DIX30 in October of 2018, and earlier in the spring Decathlon opened its first store in Canada at Mail Champlain in Brossard — the 60,000-square-foot store includes many interactive components where shoppers can test out product. Sail also has a store located in Quartier DIX30.
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Mr. Goblet had also invested more than $10-million at the downtown Montreal Sports Experts store in 2017 where about 120 people work, and reportedly with great success.
Read the La Presse article.