Burlington, ON – May 13, 2019 – Source For Sports®, Canada’s largest sporting goods retail buying group, today announced that Donna Finelli has joined the team as Chief Marketing Officer. In this new role, Donna will oversee all marketing efforts for Source For Sports in both Canada and the U.S., reporting to the company’s President, Brad Hause.
Donna brings more than 25 years of marketing experience managing some of the biggest brands in Canada. Donna has extensive experience in product and service launches, and proven success in strategic marketing and planning. Donna is poised to lead Source For Sports’ marketing initiatives, which embody the brand’s tagline, We know our stuff and the brand’s reputation for exceptional, knowledgeable in-store service and at your fingertips, online shopping capabilities.
Before joining Source For Sports, Donna worked for Cossette, McDonald’s® Canada, Mattel, SC Johnson, Tim Hortons® and Boston Pizza International Inc. Throughout her career, she led the strategic direction for numerous categories and brands through ground-breaking product innovation, compelling advertising, an obsession for uncovering consumer insights, and a tireless commitment to creating flawless customer experiences.
“Donna is an amazingly accomplished marketer,” says Brad Hause, Source For Sports’ President. “I’m thrilled Donna is joining our team. Donna’s experience leading some of Canada’s largest brands combined with the skills she has honed working for both agencies and industry-leading corporations will bring a wealth of knowledge to our plans to obsess about our customers and increase market visibility across Canada and the U.S.”
“I am excited to join Source For Sports and partner with the store owners to make a difference in the lives of Canadians by helping them achieve their health and wellness goals,” says Donna.
Source For Sports® is part of Sports Distributors of Canada (SDC), a North American buying group with over 250 stores in Canada and the U.S., including Source For Sports (sporting goods division) and Source For Adventure (outdoor division). Source For Sports is a national sporting goods retail brand with 149 locations across Canada. Source For Sports combines the buying and marketing power of a national brand with the local flavour and service of stores that are independently owned and operated by members of the local community.