Why It’s Important to Us

Smartwool started because we wanted to help people spend more time in the outdoors.

We believe that, to make sure we can continue to share nature with others, we need to help ensure that the beauty and resources of our environment will be around for generations to come. For us, that means making more sustainable clothing.

So we’re taking action in everything we do, from our product development to our supply chain, to make sure that we are actively creating more sustainable wool and sourcing solutions for our brand and the industry. We’re partnering with ZQ Merino to ensure the sheep that produce our wool are treated humanely, the wool growers are treated fairly, and the farms work to minimize their impact on the environment. We are also helping protect the areas and activities we love by partnering with advocacy organizations that align with our values.

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