DENVER, Colo. (June 3, 2021) – Smartwool today announced senior leadership changes to Sales and eCommerce divisions effective June 1, 2021.


Corey Stecker, previously International General Manager of Sales and Marketing, has been named Global Head of Sales. Stecker has been with Smartwool since 2016 and has led the brand to tremendous growth in Canada and Europe during that time. In his new role, Stecker will take on responsibility for all wholesale and distributor channels globally including in the US, Canada, EMEA, and Emerging Markets.


Additionally, Matt Etzler has been named the Global Head of eCommerce. Etzler joined Smartwool in 2020 as the Senior Manager of eCommerce. eCommerce is a core pillar of Smartwool’s strategic growth strategy and, in his new role, Etzler will lead Smartwool’s digital transformation and elevate digital commerce channels globally for the brand.


These expanded roles assume the responsibilities of Scott Bowers, Smartwool Vice President of US Sales, who has announced his intent to retire from Smartwool in late June after four years with the brand. Both Stecker and Etzler will report to Smartwool Brand President, Jen McLaren.


“Scott has been instrumental to our brand’s purpose-led vision and I wish him continued success in his next adventure,” said McLaren. “At the same time, I welcome Matt and Corey to the Smartwool leadership team and know they will continue to drive the success of our global brand strategy.”




About Smartwool 

Based in Denver, Colorado, Smartwool® is a sock and apparel brand whose products are designed to get the most out of the inherent benefits of Merino wool and to bring comfort, confidence, and community to a life lived outside. For information on the full range of Smartwool® products or to find a dealer near you, please visit Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.