WHISTLER, British Columbia. (September 27th, 2021) – Smartwool today announced the opening of the brand’s second retail location in Canada. The store is located in the heart of Whistler Village at, 4295 Blackcomb Way, and is now open to the public.

“Smartwool exists to bring comfort, confidence and community to a life lived outside.” said Corey Stecker, head of global sales at Smartwool. “We are always looking for new ways to deliver on this purpose, and are selectively working with the right retail partners in mountain communities to expose new consumers to our brand through an immersive and authentic physical experience.”

The store is locally owned and operated by Dave MacDowell who is also the owner of the Smartwool Banff store which opened in 2018. “The Whistler location is reflective of Smartwool’s commitment of meeting their customer where they are and what better place than at the heart of one of the world’s most iconic resorts,” said MacDowell. With the Whistler store, our goal was to elevate local mountain culture while showcasing the brand’s focus on community, sustainability, and inclusivity in the outdoors.’’ Customers can expect a warm welcome from the team who all share a passion for the mountains and the gear that comes with each adventure.

There will be a Grand Opening Event on Thursday, November 25, 2021.

About Smartwool

Based in Denver, Colorado, Smartwool® is a sock and apparel brand whose products are designed to get the most out of the inherent benefits of Merino wool and to bring comfort, confidence, and community to a life lived outside. For information on the full range of Smartwool® products or to find a dealer near you, please visit www.Smartwool.com. Smartwool, a division of VF Outdoor, LLC, is a brand of VF Corporation.