Many people have stayed in shape during the lock down period with running, walking, fitness exercises on their own or free digital services. Of these, a proud number of 73 percent intend to maintain this alternative training in the future. Although most fitness enthusiasts want to go back to the gym in the future, they place the condition that training is not associated with the risk of corona infection.
The experience of a pandemic, which is unique for everyone, has brought the topic of health into focus for many people much more than before. In principle, this is good for the fitness industry. Fitness strengthens the immune system.
The trend towards topics such as yoga, mental training or Pilates already existed before Corona. But it has been intensified by the pandemic. More and more people want to combine physical training with mental relaxation.
This desire is triggered not only by job-related stress, also by the strenuous homeschooling with children or financial and health fears in connection with the pandemic.
Whether it’s in media use, buying behavior or travel: individualization is advancing in all areas of life. This also applies, of course, to the fitness wishes of the clientele.
For corona risk groups and senior citizens, health and fitness are just as important as for the rest of the population. It makes seniors a core target group that must be wooed with special offers and training opportunities. This can range from individual training or workouts in small training groups to special premises and digital offers for risk-free training at home.
Rather go to the gym to train on workout devices or jog outside? For many fitness freaks this used to be a real question of faith. The Corona period, including the closure of the studios, has accelerated the resolution of this either/or situation. Many equipment trailers turned to alternative indoor and outdoor offers.
In the era of closed fitness studios, even more sports and fitness fans have turned to online offers. With the so-called peloton bike – a spinning bike with which you can connect with spinning fans all over the world via the Internet – you can, for example, do your cardio training in virtual competition with many like-minded people around the globe.
The topic of outdoor fitness is also gaining in importance precisely because of Corona: Intensive training in particular is much less dangerous outdoors than indoors because of the draught. This can contribute to the fact that more and more equipment and activities are being moved from gyms to the outside.