Scotiabank, NHL Renew Agreement

The National Hockey League and Scotiabank have signed a five year agreement, continuing a decade-long partnership. 

Under the new deal, Scotiabank, Canada’s “Hockey Bank,” remains the Official Bank of the NHL in Canada and the named sponsor of the 2017 Scotiabank NHL100 Classic, an outdoor game to be played on Dec. 16 in Ottawa.

Scotiabank will also continue to be featured at other NHL tentpole events including the NHL Heritage Classic, the Stanley Cup Playoffs, the Stanley Cup Final and the NHL Awards, and will continue as a sponsor of the NHL’s year-long Centennial celebration in 2017. As part of the partnership renewal, Scotiabank will also have “significant” advertising presence throughout all NHL-controlled media properties including NHL.com and NHL Social, according to a release.

Kyle McMann, the NHL’s vice president of business development and global partnerships, added: “For 100 years, the NHL has been a driving force in uniting Canadians around their love of hockey, and as we look towards the next 100, having a passionate partner like Scotiabank that is exceptionally dedicated to supporting hockey on all levels and stoking Canada’s love for the sport, in all communities, is immeasurable.

As part of its partnership with the NHL, Scotiabank has brought the Stanley Cup to more than 100 communities and plans to share the iconic trophy with more communities in the future. In addition, Scotiabank will continue to have access to once-in-a-lifetime experiences at NHL Events in support of its loyalty portal, www.scotiahockeyclub.com, which rewards passionate, engaged hockey fans. The bank also supports more than 8,000 kids’ community hockey teams across Canada.

    

Read the releases here;

https://www.mediapost.com/publications/article/301340/scotiabank-nhl-renew-agreement.html

http://business.financialpost.com/uncategorized/scotiabank-bets-big-that-nhl-partnership-will-lure-new-customers

http://www.sportspromedia.com/news/nhl-renews-with-scotiabank