SALEWA X POLARTEC — SUSTAINABLE INNOVATION IN THE DOLOMITES

A recent collaboration took us to the autonomous province of South Tyrol in Northern Italy. Bordering Austria, the region stands at a cultural crossroads (in fact, a majority of the population speaks German) and is home to the mighty Dolomites and mountain sports brand Salewa — one of the original all-sport outdoor brands. Salewa identifies so closely with the Dolomites, their new headquarters in Bolzano was designed to emulate their craggy peaks.

Salewa’s connection to their local environment goes beyond an aesthetic choice. The headquarters is the first building in Italy to receive the KlimaHaus Work & Life certification. It boasts an organic garden that supplies top restaurants, employees, and neighbors with fresh produce; a solar roof that produces enough green energy to share with surrounding buildings; and one of the biggest climbing gyms in Europe. Protecting the environment and giving back to the climbing community are two key elements of Salewa’s brand.

That’s why Salewa’s no stranger to our recycled fabric platforms. This season, we’re excited to unveil their slickest uses of recycled Polartec® Alpha® to date: the Pedroc Hybrid 2 Polartec® Alpha® Men’s Jacket and Pedroc Hybrid Wind Polartec® Alpha® Men’s Jacket. Alpha Active Insulation, now available made from 100% recycled content, was originally engineered for the U.S. Special Forces to deliver responsive warmth and greater breathability in extreme temperature variations and start-stop activities. This adaptability is ideal for speed hiking and mountaineering and is integral to the success of Salewa’s Hybrid collection, the official jacket of the Red Bull X-Alps event.

That’s why Salewa’s no stranger to our recycled fabric platforms. This season, we’re excited to unveil their slickest uses of recycled Polartec® Alpha® to date: the Pedroc Hybrid 2 Polartec® Alpha® Men’s Jacket and Pedroc Hybrid Wind Polartec® Alpha® Men’s Jacket. Alpha Active Insulation, now available made from 100% recycled content, was originally engineered for the U.S. Special Forces to deliver responsive warmth and greater breathability in extreme temperature variations and start-stop activities. This adaptability is ideal for speed hiking and mountaineering and is integral to the success of Salewa’s Hybrid collection, the official jacket of the Red Bull X-Alps event.

Source: Polartec

2020-05-21T12:47:10-04:00 May 21st, 2020|