A US-based rowing-based boutique fitness concept called Row House is looking to enter the market and is searching for retail space.
The Row House concept is designed around high-energy, low-impact rowing workouts. Being inclusive and ‘community-based’, it caters to a wide range of user-types. Sessions are typically 45-minutes in duration, utilizing state-of-the-art Concept2 rowing equipment along with instructor audio-video synching for work out coordination. Team members workout in a group similar to water based row training.
Row House is looking at the Toronto market initially and has its eyes on three upscale neighbourhoods — Yorkville, The Annex, and Forest Hill to start.
Boutique fitness concepts are expanding rapidly in Canada and are taking market share away from traditional large-format gyms. Concepts such as F45 Training and Orangetheory are expanding rapidly throughout the country with plans for hundreds of locations. Cycle studios such as SoulCycle, Ride Cycle Club and Spinco are making inroads in the country, and bootcamp-themed Barry’s Bootcamp will have three Canadian locations open by the end of 2019 (two in Toronto and one in Vancouver). Kickboxing concept 9round is utilizing a franchise model as it expands rapidly in Canada, UFC Gym is in expansion mode, and France-based Keep Cool entered Canada last year with its first location — and there are plenty of other examples of chain and independent fitness studios popping up across the country. Source: Retail Insider