He will work closely with regional and global sales management, marketing, and commercial teams to accelerate WSE growth in North America. The Group’s WSE business includes a portfolio of iconic, heritage brands including Rossignol, Dynastar, Lange, LOOK, and Kerma.

Horan also will work alongside Kurt Hoefler and Dennis Gaspari in the United States., who will continue in their roles as VP Sales and Marketing for Rossignol, and Dynastar, Lange, LOOK, respectively. In Canada, Horan will work alongside Director for WSE, Denis Leclaire and Nenad Lukac, Western Sales Manager, WSE.

A passionate skier, cyclist and outdoor advocate, Horan is a 33-year industry veteran with experience spanning retail, product marketing, sales and general management. Since 2007, he has served as VP & GM, Rossignol Group Canada. During this time he oversaw all brands, categories and business units in the Group portfolio for the Canadian market.

In addition to his more expansive role, Horan’s continued involvement with the global product, sales, and marketing teams will ensure the needs of the Group’s wholesale retail partners in North America and the market at large continue to be met.

Source: Inside Outdoor