Preparing to list in the U.S. this autumn

Backed by its own country’s tennis world champion Roger Federer, the Swiss-based footwear brand is seeking a valuation of $5 billion USD for the IPO, according to a new report from Bloomberg. Sources close to the matter say that the company can list as early as this autumn in the U.S., and is currently working with various banks to make this happen, including Goldman SachsMorgan Stanley, and JPMorgan Chase.

Originally founded back in 2010, On focuses on performance footwear, focusing designs around its proprietary cushioning technology patented as Cloudtec, a rubber or foam outsole featuring a hollow, tube-like configuration to provide softer landings and stronger impact responses. In 2019, Federer became a shareholder of the company and subsequently launched his own tennis shoe The Roger last year.

Federer-backed shoemaker said to eye IPO at US$5B valuation

Prior related;

Roger Federer signs On shoe deal