He has been with Rocky Mountain for the past 11 years, starting as a Technical Representative and most recently as an International Sales Representative, making him the best candidate to take on this strategic role within the Sales team. He is incredibly passionate about mountain biking and the brand. Professionally, he has a very rigorous approach, and is continuously searching for improvements.
Overall, JF has close to 20 years of experience in the cycling world, excellent knowledge of Canadian dealers, and a very strong understanding of the global mountain bike market. Both on the bike and professionally, he is not afraid to take on challenges.
JF’s main responsibilities will be:
• Lead and manage a diverse team of sales representatives
• Lead the team to reach and surpass their sales objectives
• Coach, motivate and support the team in a highly competitive B2B environment
• Lead an active role on the Director’s Committee representing the sales force of the company
‘’I’m very excited to start this new chapter at Rocky Mountain. Working for the international division was an amazing experience and I had the chance to work with great people around the world. Today I feel like I am coming back home.’’
Please join me in congratulating JF on his new role.
Chief Commercial Officer
Rocky Mountain Bicycles has been designing, developing, and perfecting mountain bikes in and around North Vancouver, BC since 1981. The diverse playground of the North Shore has offered us the ideal proving grounds for all kinds of riding.
As riders ourselves, we obsess over material quality, frame geometry, and suspension optimization to live up to the legendary ride quality we’re famous for. We strive to create bikes with the perfect balance of all the variables.
Our engineers work closely with our athletes in a rapid, agile feedback loop. If you ride the legendary trails near our North Vancouver development centre, it’s not uncommon to run into pros like Thomas Vanderham and Jesse Melamed out for a rip with our designers—data acquisition sensors strapped to their bikes and notepads stuffed into their packs. From the moment you throw a leg over one of our bikes it’s clear that they’re made for people who Love the Ride.