September 1st, 2021
With almost 100 years of history, RACER is asserting its personality and character with the introduction of a new logo. The beginning of a new era.

RACER, AN HERITAGE
On September 1st, 2021, RACER is unveiling its new logo. Since 1927, RACER went through 9 iterations. Today, we are unveiling the 10th version. It is more qualitative, polished, contemporary, and elegant, born from our designers to represent RACER in the modern age. The current logo had to raise itself to stand on par with our premium products and stylish aesthetic. With a complete renewal of its ranges starting last year, RACER is renewing its logo to harmonize itself with its products. By the end of 2021, we are introducing our Urban Mobility range. The brand is proving itself with the current time, always one step forward. It accompanies the times, anticipates changes and paves the path for new mobility solutions. RACER experienced every revolution: industrial, technological, political, social, digital, industrial relocation, and now, environmental – the energy transition and zero-carbon mobility make up the heart of its strategy for a sustainable future. This is RACER’S DNA and asserts RACER as a timeless brand, a link between past, present and future.

A new logo embodies what made RACER yesterday, what makes RACER today, and what will make RACER tomorrow.

 

 

 

RACER, A NEW IDENTITY
We designed this logo to last. It represents our identity, multiculturalism, timelessness, and universality. A distinctive sign, a symbol of belonging and recognition. Synonymous with prestige, assurance, longevity and lineage. RACER combines history and hyper-modernity.

We set out to conquer new territories, accelerate our international presence, and export our French expertise.

RACER, PROTECTION AT THE SERVICE OF PASSION
At Racer, confidence is the key to progress and live your passion. We devote our energy to create the protections of tomorrow, regardless of body shape, allowing humans to practice with a free spirit and agility. We are providing protection that is ever more respectful of individuals and their environment. It encourages exploration, combining serenity, safety and intense emotion. That’s what our new logo embodies.

CONTACT : MARKETING@RACERFRANCE.COM I 514-812-5867