Prince, the racquet sports and lifestyle brand owned by Authentic Brands Group (ABG), has partnered with Pajar Canada, to launch lifestyle footwear.

The new collection, which complements the brand’s off-court style, features sport silhouettes with details including heritage woven labels, terry cloth linings, lightweight injected comfort insoles, and colored slides accented with the Prince logo.

“Pajar Canada is a highly trusted footwear operator, which brings generations of expertise to this important category for the Prince brand,” said Taryn Washenik, senior vice president, Fashion, Classics and Outdoor at ABG. “This new partnership will help to further build out Prince’s lifestyle offerings and presents an opportunity to capture the attention of a new set of fashion tastemakers.”

“We challenged our design team to create a footwear collection that authentically embodies the heritage and style of this iconic brand,” said Jacques Golbert, president, Pajar Canada. “We look forward to building the demand for Prince by incorporating unique design elements and on-trend details to this new product offering.”

The Prince footwear collection will be available in the U.S. and Canada at select specialty retailers, department stores and on princetennis.com in Summer 2022.

Source: SGB