PARK CITY, Utah (January 9, 2019) — POC, a leading manufacturer of ski, snowboarding and cycling helmets, eyewear, apparel and protection, has named Brendan Murphey as Marketing Manager for North America.
“Brendan’s product and marketing experience will allow him to make an immediate impact on POC’s growth and brand development,” said Ben Coates, POC’s North American Managing Director. “There’s a lot to look forward to at POC in the coming years and we’re pleased to add Brendan to the team that will take us there.”
At POC, Murphey will lead all facets of the brand’s omni-channel marketing approach across North America – with a focus on Retail Marketing, Events, Go-To-Market Tools and B2B Marketing aspects.
“In a relatively short time, POC has pushed the industry with unique aesthetics, technical design and an unrelenting commitment to its mission to reduce the consequences of accidents for snow sports athletes and cyclists,” said Murphey. “I feel fortunate to be part of a team who share a passion for this mission and being active skiers, snowboarders and cyclists – I can’t wait to get started.”
POC will introduce its 2019 Snow collection in January at the Outdoor Retailer Snow Show in Denver, Colorado. For media appointments or meetings with Brendan at the show please contact Patrick.firstname.lastname@example.org.
POC is a Swedish company with a strong mission to protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. For more information about POC, please visit www.pocsports.com.