MINNEAPOLIS–(BUSINESS WIRE)–Piper Sandler Companies (NYSE: PIPR), a leading investment bank, has completed its 41st semi-annual Taking Stock With Teens® survey in partnership with DECA. This survey highlights discretionary spending trends and brand preferences from 7,000 teens across 47 U.S. states with an average age of 16.1 years. Generation Z, which contributes approximately $830 billion to U.S. retail sales annually*, represents an influential consumer group where wallet size and allocation provide a proxy for category interest.


According to Piper Sandler’s 41st Semi-Annual Generation Z Survey, Nike and Lululemon earned new highs in mindshare while Under Armor saw improved mindshare.

Overall, athletic brands dominated fashion preferences as 38 percent of preferred apparel brands are “athletic” with notable gains in Nike (No. 1 apparel and footwear brand), Lululemon at number four and improvement for Under Armour

Overall, the Top 5 footwear brands in mindshare were Nike, 56 percent; Vans, 12 percent; Adidas, 9 percent; Converse, 6 percent; and Foot Locker, 2 percent.

The Top 5 clothing brands in mindshare were Nike, 27 percent; American Eagle, 7 percent; PacSun, 6 percent; Lululemon, 4 percent; and Adidas, 4 percent. For more than 10 years, Nike remains the No. 1 apparel brand. PacSun moved up from the No. 5 apparel brand to No. 3 while Adidas fell to No. 5, its lowest since Fall 2017.

The Top 5 shopping websites in mindshare were Amazon, 56 percent; Shein, 7 percent; Nike, 5 percent; and PacSun, 3 percent.

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