We have come a long way in 75 years, but instead of looking back with fondness, we’ve decided to look forward with an intense desire to change the game. These two shows were our launch pad for two new product storylines; our new ECO-RACER glove and our Auclair by Seger “ KNITTED BY THE WIND COLLECTION, two product stories where the environment was our focus.
ECO RACER: The challenge was to produce a premium leather alpine glove using only select raw materials that would minimize the impact on our environment. Using a combination of eco-friendly materials that come together and deliver on the fit, comfort and performance that is expected from Auclair.
AUCLAIR BY SEGER KNIT: Auclair has partnered with SEGER, who’s Swedish knitting factory has been off the grid and fossil fuel free since 2017. The SEGER factory runs solely on wind generated electricity and their state of the art machinery is lubricated with vegetable oil. There was no better choice of partner in developing our performance/compression sock and headwear collection coming to market in F’20.