Origin Design + Communications and Lululemon Hit Ground Running in Toronto Waterfront 10K

Canada’s outdoor marketing agency brings West Coast athletic style to runners in Toronto.

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Canada’s outdoor marketing agency brings West Coast athletic style to runners in Toronto.

Lululemon Athletica has partnered with Origin Design and Communications for their title sponsorship of the Toronto Waterfront 10K on June 17, 2017. Lululemon chose the marquee event of the Canadian Running Series to grow the brand’s recognition among elite athletes and aspiring runners in Canada’s largest city.

“Working with Lululemon to develop the identity, marketing creative and messaging for this race was a great way to apply our understanding of the brand and extend it to an event experience,” said Marie-Josée Legault, Principal of Origin Design and Communications. “We had an opportunity to work with the team at HQ as well as the local store team which made the process efficient and smooth.”

With its running brand well-established on the West Coast, Lululemon wanted to grow their reputation with runners in the East with community initiatives like the Toronto 10K. Origin Design and Communications created supporting materials and a website for runners that maintained a level of quality and brand experience people have come to expect from Lululemon.

“When our team was presented with an opportunity to partner with another company on a large 10K race, we knew we needed an agency who truly understood Lululemon to make the experience feel like ‘us,’” said Alexis Finlay, North American Brand Specialist for Lululemon. “Origin delivered creative that made the race feel uniquely Lululemon and expressed our brand perfectly. They were on time, on budget and a delight to work with day-to-day. In contrast with some client-agency relationships where it feels like ’us and them,’ Origin feels like part of our family. I cannot recommend them enough.”

About Origin Design + Communications

Origin is a digitally-driven creative, branding and marketing agency specializing in outdoor sports and resort tourism. We understand that the work we do is no longer about advertising, but about making connections, being true, becoming useful and motivating our clients’ customers to live a more inspired life outside. Since the opening of our first office in Whistler in 1993, we’ve managed to carve out a reputation as one of North America’s foremost industry experts. And today, with offices in Whistler and Montreal, a client roster that reads like a veritable who’s who of mountain sports and resorts, and a 30-person team of strategic and creative specialists, Origin has become renown for its insight—our unique ability to understand the true nature of our clients’ business. For more information, visit origindesign.ca.

About lululemon Athletica Inc.

Lululemon Athletica Inc. (NASDAQ:LULU) is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, with products that create transformational experiences for people to live happy, healthy, fun lives. Setting the bar in technical fabrics and functional designs, Lululemon works with yogis and athletes in local communities for continuous research and product feedback. For more information, visit lululemon.com.