Origin is thrilled to announce it has signed a new partnership with the internationally recognized outdoor brand L.L.Bean. Origin will be advising on L.L.Bean’s overall brand content strategy, as well as the storytelling specific to its iconic hunting and fishing products.
Origin will spearhead growing the brand’s presence within the hunting and fishing markets as well as building upon L.L.Bean’s dedicated focus on the outdoors. With the shared mission to inspire and enable people of all walks of life to enjoy the outdoors, the partnership is a natural fit for both Origin and L.L.Bean.
“Origin’s mission is to inspire people to play outside. We seek partners that allow us to further that mission in the work we do. There’s no doubt that L.L.Bean is one of those, and we’re excited to get their story out there.”
MARIE-JOSEE LEGAULTPRINCIPAL + STRATEGY DIRECTOR, ORIGIN
Source: Origin Design
About Origin Design
Origin is an outdoor-focused, creative, content and marketing agency. Founded over 20 years ago, the agency has worked with a multitude of prominent outdoor brands such as Whistler Blackcomb, lululemon, Smartwool, The North Face, and many more. With offices in both Montreal and Whistler, Origin provides a suite of capabilities to the outdoor brands it helps succeed and grow.