The Outdoor Retailer Innovation Awards recognizes the cutting edge and carefully considered products and retail services from all seasons made famous at the trade show. Determined by a panel of expert judges, winners are unveiled live during an awards show at Outdoor + Snow Show.

The Outdoor Retailer Innovation Awards was held in the Four Seasons Ballroom on Thursday, January 30, 2020.

The Outdoor Retailer Innovation Awards judges evaluate the products and services based on four criteria:

Spark: concept, design, appeal

Desire: opportunity, differentiation

Function: innovation, functionality, insight

Impact: cultural, environmental, business

Meet the 2020 Winners


Yakima Products Inc. — CBX SOLAR


ALLIED Feather & Down — OPTIX iMirror by ALLIED Feather & Down powered by Nobal Technologies
ECCO — DriTan™
Ghosts Apparel Studio — G13LJ-X8/SR 3-Layer Shell Jacket
Hustle Bike Labs — REM Pedal System
Ignik — Gas Growler
LifeStraw — LifeStraw Max
mountainFLOW eco-wax — Plant-Based Ski Wax
NEMO — Flyer Self-Inflating Baffled Air Pad
Oru Kayak — Inlet
PrimaLoft — PrimaLoft® P.U.R.E.™ Manufacturing Technology
RECCO — RECCO SAR Helicopter Detector
Salomon  — Salomon Recyclable Concept Shoe
SEED Peoples Market — Retail
The CrazyCap — CrazyCap

Meet the 2020 Finalists