OAKLEY LAUNCHES KOKORO COLLECTION DESIGNED BY MEGURU YAMAGUCHI

 

Story Behind The Paint

The Kokoro Collection represents the brilliance and beauty of the human race. Designed by Japanese artist Meguru Yamaguchi, the collection celebrates our shared Love of Sport, unifying athletes of all abilities in a time where the need for community is greater than ever.

To mark the launch, Oakley is making a $200,000 donation to support the COVID-19 Solidarity Response Fund for the World Health Organization.

“‘Kokoro,’ a Japanese word meaning ‘heart; mind; spirit,’ unifies athletes of all abilities, professional and every day alike,” said a statement. “Embodying the brilliance and beauty of humanity, the collection aims to inspire a sense of belonging and community in a time where the need has never been greater.”

“I was very excited when Oakley reached out to collaborate, as I’ve been a fan of the brand since my high school days,” said Yamaguchi. “When I connected with the athletes as part of the discovery phase, I was moved by their united passion for sport. Designing a collection that was emblematic of this shared passion was core to my process and I’m thrilled with the results.”

The collection is comprised of 11 performance and lifestyle eyewear styles including the Sutro, Frogskins, Flight Jacket and Jawbreaker, to name a few, all crafted with Oakley’s Prizm Lens Technology and bearing Yamaguchi’s signature art style. Prices range from $150 to $250.

The Full Collection

Sport and lifestyle pieces united through Meguru’s fluid and unruly brushstrokes.

2020-07-24T18:37:40-04:00 July 24th, 2020|