“I view sales as one big team, from ideation of a product to a consumer falling in love with that product and we all must work together”, says Jill Lewis. “We can have the greatest tent in the world but if we can’t get it to the consumer when they want it, nobody succeeds. Every link is important and it is only with committed, reliable and creative partners like NRI that we succeed. Female outdoor industry sales directors are few and far between and I attribute any success I have achieved to the friends, colleagues, mentors and partners like NRI that have gone above and beyond over the years to help me grow and learn. Thanks for the last 10 years – looking forward to the next 10 with all of you!”
Big Agnes and NRI began working together in 2016 with a goal of helping Big Agnes better serve their Canadian customers. NRI has a long history of helping Non-Resident brands access the Canadian market in the most cost-effective and customer-focused manner. NRI provided initial guidance to Big Agnes on establishing as a Non-Resident Importer in Canada as well as navigating the tax and duty scenarios specific to Canada – ultimately building out a program which allowed Big Agnes’s customers to purchase goods on a landed, duty-paid basis.