In this 45-minute session, Tamara will talk about what happened in the apparel industry in 2018 and how 2019 is shaping up. She will highlight the drivers in this mature market, draw comparisons to our sister south of the border, and dive into some of the shifts she’s watching so you can capitalize on the potential and get ahead of the curve. You also will learn about the continuous impact e-commerce is having on the market and hear new insights on apparel beyond activewear.
- Reasons for the soft market growth
- Today’s consumers and how they have changed
- The continuous impact of e-commerce on the apparel industry
- Apparel beyond activewear
Tamara is director of The NPD Group’s fashion and footwear practice in Canada, providing industry analysis and overall strategic value to leading apparel and footwear brands. Tamara has over 12 years of experience in the Canadian fashion industry, having led multiple product development teams to build successful private label and branded collections prior to joining NPD. She keeps a pulse on the fashion and retail industries, presenting key trends to manufacturers, retailers, and retail reporters. Tamara is often quoted in publications such as The Globe and Mail, BOF, Financial Post, Canadian Business News, Elle Canada Magazine, and WWD.
Save up to 20% off market research reports. CSGA NPD market reports provide valuable Canadian sports market data on retail sales metrics ($ sales, $ % change, unit sales, unit % change, average price) collected from 10 provinces, seasonality factor, key retailer market share, and top 3 brands. See an example here. Visit NPD for more information.