NHL, adidas unveil eco-friendly jerseys for 2019 All-Star Game

Made from marine plastic waste materials, uniforms will feature team logos for first time

PORTLAND, Ore./NEW YORK — adidas and the National Hockey League (NHL) today unveiled the new, eco-innovative and ocean-inspired adizero Authentic jerseys for the 2019 Honda NHL® All-Star Game – the first-ever NHL hockey jerseys featuring repurposed and upcycled materials created in partnership with Parley for the Oceans.

The new special edition adizero Authentic Pro x Parley jerseys will be worn by the NHL’s best players exclusively for the 2019 SAP NHL All-Star Skills™ on Friday, Jan. 25 (6 p.m. PT / 9 p.m. ET, NBCSN, SN, CBC, TVAS) and for the 2019 Honda NHL® All-Star Game on Saturday, Jan. 26 (5 p.m. PT / 8 p.m. ET, NBC, SN, CBC, TVAS) at SAP Center in San Jose, Calif., home of the San Jose Sharks.

Created with Parley Ocean Plastic™, a range of materials made from upcycled marine plastic debris, each jersey is crafted to be a symbol of change in the movement to protect the oceans. By spinning a threat into thread, the adidas x Parley partnership gives new purpose to plastic bottles (polyester) and other plastic waste intercepted in marine environments. As a part of their partnership and joint commitments to ending marine plastic pollution through the Parley AIR Strategy (Avoid, Intercept, Redesign), adidas and Parley rework these various marine plastic waste materials into technical fibers that create the material framework of a durable, yet breathable fabric that is optimal for adidas performance apparel.

“As the creator sports brand, we create products tailored for an athlete, their sport, life and world and we’re excited to introduce the special edition adizero Authentic Pro x Parley jerseys,” said Dan Near, Sr. Director of adidas Hockey. “This initiative continues adidas’ commitment to bring the brand’s biggest initiatives to the sport of hockey; led by ADIZERO – the lighter, cooler, stronger jersey that redefined fit, feel and lightweight construction; followed by SPEEDFACTORY – the first-ever high-performance running shoe created for Stanley Cup® Champions, and now the introduction of Parley into the adizero Authentic NHL jerseys – the first-ever environmentally-conscious hockey jerseys.”

“The NHL is a recognized leader in addressing major environmental challenges and preserving the roots of our game,” said Brian Jennings, NHL Chief Branding Officer and Executive Vice President. “adidas has been an incredible partner in our efforts and shares our commitment to promoting sustainable business practices. Each year, the NHL All-Star Weekend serves as an opportunity to showcase innovations across all aspects of our game. This year’s NHL All-Star Game in San Jose is the perfect setting for adidas to introduce environmentally-conscious jerseys that complement our focus on environmental stewardship.”

Inspired by the colors of the game – crisp white, like a fresh sheet ice and contrasting black, like a brand-new puck – the environmentally-conscious uniforms create an instantly classic aesthetic that pays homage to tools of the game. To create a more contemporary look, the jerseys feature each team’s crest, marking the first time that team logos are being used for NHL All-Star jerseys. Previously, All-Star jerseys have featured the NHL Shield and conference logo.

Additional design details include contrasting black or white perforated numbers, names and sleeve stripes, along with the 2019 NHL All-Star event patch on the right shoulder. Signifying an authentic jersey and symbolizing eco-innovation in the movement to protect the oceans, the Parley logo is featured inside the back of the collar. For the three-game tournament – played in a 3-on-3 format featuring four teams – the home team will wear black and the away team will wear white jerseys.

At the forefront of innovation, design and craftsmanship, the adidas adizero Authentic jersey takes the hockey jersey silhouette to the next level by redefining fit, feel and lightweight construction. The adidas adizero Authentic jersey is lighter, cooler and stronger, featuring adizero lightweight cresting and twill numbers, adidas Clima® technology and Aeroknit detailing, the platinum NHL Shield and an interior fight strap.

The special edition adidas adizero Authentic Pro NHL All-Star x Parley jerseys will be available for $200 USD | $220 CAD each at adidas.com, adidas.CA, NHLShop.com, NHLShop.ca and NHL team stores. For more information and images of the new jerseys, please visit http://news.adidas.com/US and join the conversation on Twitter and Instagram via @adidasHockey, @adidasca, @NHL #teamadidas #NHLAllStar.

Source: NHL News

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2019-01-09T16:41:53-04:00 January 9th, 2019|