News

Long-awaited smaller goalie gear still isn’t ready two weeks from season — and the NHL is getting impatient

20 September 2017

With training camp underway, it might be too late. Goalies should have been getting used to their new chest protectors weeks — if not months — ago
TORONTO — When it comes to reducing the size of goaltending equipment, the NHL is still trying to get smaller. But the deadline for implementing any new gear is ...


 

Edmonton’s first BMX lifestyle store closing its doors

20 September 2017

After more than a decade in Edmonton, Canada’s first BMX lifestyle bike shop is closing its doors at the end of the month.
“It’s been a great ride,” said owner Bernie Tomaszewski, who opened Transition BMX in 2004.
When the shop first opened its doors in Edmonton’s Southside King Edward neighbourhood, it filled a gap ...


 

Health & Fitness App Users Are Going the Distance with Record-High Engagement

20 September 2017

As smartphone users have diversified their app usage, health & fitness apps have become a vital tool to make our lives healthier. In the last three years, health & fitness app usage grew by over 330%. Users are continuously tracking workouts, signing up for classes, and keeping in touch with their general health. We took ...


 

Kate Hudson’s Fabletics Expands Into Footwear

20 September 2017

Fabletics footwear collection inspires women to stay active and complements their lifestyle range of activewear and accessories
LOS ANGELES, Sept. 19, 2017 /PRNewswire/ — Fabletics, the innovative activewear brand co-founded by Kate Hudson in 2013, is excited to announce its first-ever footwear collection, reinforcing its commitment to create a lifestyle brand that inspires all women to stay active. With the addition of ...


 

Introducing the new Nike Therma Flex Warm-up Jacket

19 September 2017

Nike and the NBA detail what makes the Nike Therma Flex Showtime Warm-up Jacket a first-of-its-kind garment.
Basketball players want to perform their best and look good doing it. “It gets cold in the arena, so we want to keep our heads warm and still be able to pay attention to the game, or warm ...


 

Lululemon Is Redefining What Strength Means in Its First Campaign for Men

19 September 2017

This past May, Lululemon rolled out its first global brand campaign  Now Lululemon is expanding the effort with another move that may be surprising for the Canadian brand long associated with women’s yoga pants. Lululemon has its first global campaign targeting men.
“Strength to Be” includes five ads featuring “five men who bring diverse perspectives to ...


 

The Mad Science Behind Nike’s NBA Uniforms

19 September 2017

Nike and the NBA share a detailed look into exactly how a team of Nike designers, engineers, pro players and sports scientists worked together to develop the league’s most technically advanced jersey and shorts.
Twenty years ago, basketball was more physical. There was holding and grabbing. Play was slower, and more methodical. But then, the ...


 

Introducing the Nike NBA Connected Jersey

19 September 2017

NBA jerseys are no longer merely pullovers, but an entire basketball experience.
Tap in to the Game
As the NBA’s new Nike jerseys roll out this upcoming season, the apparel brand revealed  that fans purchasing uniforms – both replica swingman and authentic – will be treated to a NikeConnect system along with it.
In an ...


 

Selena Gomez Announces a New Partnership with Puma

19 September 2017

She’s following in The Weeknd’s footsteps.
Selena Gomez is the newest celebrity brand ambassador for Puma. The singer, actress, producer, and social media queen made the announcement this afternoon to her over 127 million followers on Instagram.
“Officially a part of the fam @puma #pumapartner,” she captioned a photo of herself sporting Puma gear.
Gomez’s ...


 

Bluetooth Innovator, Sena, Returns to Interbike With an Expanded Smart Helmet Product Line

19 September 2017

LAS VEGAS, Nevada. (Sept 19, 2017) Sena, the industry leader in Bluetooth innovation for the motorsport and outdoor activities markets, will be back for the second year at 2017 Interbike Trade Show in Las Vegas. After this year’s highly anticipated release of the X1 and X1 Pro Cycling helmets, Sena has earned a coveted spot ...