Quartz Co. announced the opening of its first concept store in the heart of the Mile End, next to its headquarters and design studio. As of September 22, 2020, it’s in a contemporary space that Quartz Co. is welcoming its customers for an exceptional shopping experience at 5445 De Gaspé in Montreal.
Wholesale will continue to be an important mode of distribution for the brand which is available in more than 300 multi-brand retailers in 20 countries globally. More than 100 people are employed by the company and that number is growing.
Wholesale partners in Canada include retailers such as Holt Renfrew, La Maison Simons, Altitude Sports, gravitypope, Atmosphere, SAIL and other major retailers, as well as exceptional independent stores. Internationally, retailers such as Isetan in Tokyo, Le Bon Marché in Paris and Breuninger in Germany carry the line. The biggest markets for Quartz Co. globally include Canada, the United States, Germany, France, Japan, Norway and Greenland.
Quartz Co.’s new FORWARD parka line is described as a “responsible winter coat line for women and men” that is completely designed and manufactured in Québec. High-tech materials used include fabric woven from recycled fibre. The water-resistant, breathable fabric offering effective wind protection is made from plastic bottles and dyed according to a Bluesign certified process. The new line is offered in a range of classic colours inspired by nature including black, graphite, navy blue, bottle green and sand. All the coats come with a lifetime warranty and repair service if needed.
Quartz Co. was founded in 1997 by entrepreneur Yves Trudeau under the name ‘Quartz Nature’. The company’s simplistic design and warm jackets targeted expedition teams, airline staff and the Canadian Police Corp. with one of its most popular styles, the Vostok, still being part of the collection today. In 2015 Mr. Trudeau retired and sold Quartz to brothers Jean-Philippe, Guillaume and François-Xavier Robert who are taking the business to the next level. In 2016 the company innovated by creating an exclusive line of parkas insulated with Milkweed which is said to be breathable, warm, ultra-light, ecological, hypoallergenic and antibacterial. It also contributes to the survival of the monarch butterfly. New lines continue to be developed and are manufactured in two factories in Victoriaville and Montréal as well as at the design studio within the new Mile End storefront.