Mint Green Group Partners with John Wornig Sales Agency to Represent Life is Good® in Western Canada
TORONTO, May 11, 2018 – Life is Good Canada, a division of The Mint Green Group, is pleased to announce the appointment of John Wornig Sales Agency, as its representative in British Columbia and Alberta.
The agency, composed of John Wornig and Grayden Favali, has a combined 50 years of experience in the outdoor and sport-lifestyle industries, working with brands such as Teva, Kamik, Bonfire, Nikita and K-Swiss, which is also distributed in Canada by the Mint Green Group.
The decision to partner with The Wornig Sales Agency demonstrates Life is Good’s commitment to deepening the brand’s ties within the recreational and outdoor lifestyle-driven market of Western Canada.
“The natural beauty and positive spirit of Western Canada is so synonymous with everything that Life is Good stands for,” said Joanne Fletcher, CEO of Mint Green. “With the experience and expertise that The Wornig Agency brings, we are confident they will continue to provide exceptional service to our customers and expand our distribution across this very key territory,” Fletcher said.
“We are enthusiastic about adding Life is Good to our repertory,” noted John Wornig. “Life is Good not only encompasses style and function, but also exudes positivity and we are excited to take the brand further into the active wear/recreational market, here in Western Canada,” Wornig said.
Best-known for its comfortable, trend-right fits and optimistic graphics, the Life is Good collection includes an inspired assortment of tees, fleece, headwear and accessories for men, women and kids. 10% of all net profits are donated to The Life is Good Kids Foundation, dedicated to building a world where Life is Good for all kids.
The Wornig Agency will be at BCSRA and ASRA this June, showcasing Life is Good’s SPRING 19 collection.
ABOUT THE LIFE IS GOOD COMPANY
The Life is Good Company spreads the power of optimism and donates 10 per cent of its net profits to help kids in need. The company has raised more than $11.5 million for kids in need to date; principally through Life is Good products, events and community fundraising efforts. Life is Good® is a registered trademark of The Life is Good Company. Please visit Lifeisgood.com for more details and follow Life is Good on Twitter, Facebook and Instagram.
ABOUT THE LIFE IS GOOD KIDS FOUNDATION
The Life is Good Kids Foundation is The Life is Good Company’s accredited 501(c)(3) public charity, whose mission is to help kids overcome poverty, violence and illness by partnering with frontline professionals – such as teachers, social workers and Child Life Specialists – who dedicate their lives to caring for them. The Life is Good Playmakers use the power of play to build healing, life-changing relationships with the children in their care and have partnered with over 5,000 frontline professionals who care for over 300,000 children each year. To date, more than $11.5 million has been raised to help kids in need, principally through Life is Good products, events and community fundraising efforts. For more information please visit Lifeisgood.com.
ABOUT THE MINT GREEN GROUP
Established in 1974, the Mint Green Group is a full-service distribution company, who partners with best in class brands in the sports, lifestyle and golf industries to build their businesses in Canada.
Since its inception, Mint Green has partnered with some of the world’s iconic sports, lifestyle and golf brands including Starter, Converse, PUMA, Cobra Puma Golf, Greg Norman, Life is Good, ‘47 Brand, SKLZ and K-Swiss, building those brands to new heights and driving their distribution throughout the Canadian marketplace.
With offices and showrooms in Montreal and Toronto, Mint Green has built a reputation as a leader in its field, driven by its outstanding sales, customer service, operations, brand building and Canadian marketplace expertise.
For Mint Green and Life is Good For inquiries about John Wornig Sales Agency,
inquiries in Canada, please contact: please contact:
Joanne Fletcher John Wornig