Mavic saved by French investment group

105 jobs saved by Bourrelier takeover as new owners plan to refocus on rim, hub and wheel production.

After months of deliberations, courts in Grenoble have reportedly awarded investment group Bourrelier the ownership of historic French cycling brand Mavic SAS.

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The Grenoble commercial court that is overseeing the receivership approved Bourrelier’s bid on Tuesday. Bourrelier formerly owned the Bricorama, the French home improvement retail chain.

The Bourrelier group provided a plan that would protect 105 jobs at Mavic, about half the current employees, a top priority under French receivership rules. The plan would maintain Mavic R&D facilities in Annecy, France, and production in St. Triviers.

In an effort to return to the forefront of the industry, the new owners said they plan “to refocus on the rim, hub and wheel in aluminum and carbon, which have made Mavic successful and [well-known] among customers in search of performance.”  The redirection would see the brand shift its focus away from its accessory line of clothing, shoes and helmets.

Source: Velo News
2020-07-23T09:57:21-04:00 July 23rd, 2020|