Majestic Athletic® Infuses Sport, Art, Fashion, And Music To Create Its 2017 “My Team My Colors” Marketing Campaign
Through the dynamic use of bold colors and star MLB players, “My Team My Colors” paints a canvas evoking a call to jerseys across every Major League Baseball city.
TAMPA, Fla., March 20, 2017 /PRNewswire/ — With a focus on the ever-growing choice of MLB jerseys through design and color, Majestic’s new “My Team My Colors” campaign emphasizes the deep-rooted connection between player, fan and city. Majestic’s 30 player ambassadors include a representative from each MLB Club and features high-profile names such as Noah Syndergaard, Kyle Schwarber, Miguel Cabrera, Francisco Lindor, Giancarlo Stanton, Gary Sanchez, Nolan Arenado, Joc Pederson and many others.
The new campaign showcases player personalities as they paint a canvas depicting their MLB city – with their team colors – using their tools of the trade. Pitchers threw paint-covered balls and sluggers swung away at them in these individual shoots. Combining these elements resulted in an expression of creativity and art that is a first-of-its-kind in sports marketing.
“We are fortunate to have a group of top MLB player ambassadors that wear cutting edge, on-field product providing a broad color pallet,” said David Goerke, VP Marketing Majestic. “We wanted to tell a dynamic story in an unexpected way with great energy and passion. This campaign will expand our social ecosystem because it’s just so vibrant and fun. The players were covered in paint and they loved it!”
The Majestic Athletic “My Team My Colors” campaign will debut during MLB’s Opening Week across multimedia platforms including MLB.COM, MLB Network, MLB venues, and with leading retailer partners.
Read the release here;