• Canadian distributor In-Sport Fashions distributes Lune Active in North America
              • Lune Active is an Amsterdam-based athleisure apparel brand
              • They are inspired by nature, and driven by powerful women

 

Montreal, Canada-Lune Active is an athleisure brand committed to creating collections that blur the lines between sportswear and daywear. The items are characterized by the perfect balance between shaping activewear and fashion-forward pieces. Founded in Amsterdam by 2 amazing women, their goal is to create products that balance technical innovation and iconic design. Lune Active develops its own fabrics, and focuses on simplistic shapes while never compromising on quality.

“Building a brand that speaks to today’s active and sophisticated women is something that I support with passion. Their clothes are beautifully made; a clean aesthetic with a soft touch, effortless with a modern twist. I am proud to be the North American partner of Lune Active and build the Brand to its full potential. ” says Karine Laforest, VP Sales & Marketing at In-Sport Fashions.

Ensuring the feel is fantastic, Lune Active develops their own fabrics and every product in the line has four-way stretch for the perfect feminine fit. A priority is also focusing on their carbon footprint, using organic, recycled or other conscious materials, as well as having a certified dying process so no unnecessary chemicals are used.

According to Allied Market Research, the global athleisure market is expected to reach $257.1 billion by 2026. Considering these forecasts, Lune Active will be an exciting addition to North America’s growing athleisure wear market. Bringing a unique European flair, the products create a mood of effortless chicness with a modern twist.

About In-Sport Fashions

Founded in 1988 in Montreal, In-Sport Fashions Inc. is a recognized distributor in the North American sporting goods and lifestyle industries. The company has specialized in skiwear, footwear, outdoor equipment as well as fashion sportswear and has launched and developed numerous renowned brands. With a strong commitment to providing cutting edge products to its retail customers for outdoor enthusiasts, the company has earned an outstanding reputation handling the highest quality products in a professional manner. In 2020 they purchased the brands Slackline Industries and Dahlgren Socks.

 

Karine Laforest, VP Sales and Marketing – 1-800-465-9637 ext 23, karine@insport.ca

Mark Smith, Marketing Director – 1-800-465-9637 ext 23, mark@insport.ca