Montreal – November 17, 2021

Origin is pleased to announce the launch of a brand new, industry leading website for Quebec’s Le Massif de Charlevoix ski resort.

The multi-language site, built in Drupal 9, was concepted and designed to leverage Origin’s recent work in creating a new brand platform and story to help showcase the resort’s shift to becoming a four-season destination for those seeking natural beauty and mountain adventure no matter the time of year.

The site features a colour palette inspired by the beautiful St Lawrence River and the stunning alpine sunsets and sunrises that serve as a backdrop to the mountain, and incorporates subtle graphic nods to Quebec’s vibrant culture and visual history. “Le Massif is unique and full of character, and strongly associated with the region. We wanted the site to feel like the place,” noted Creative Director Stephen Coomber, adding that the creative team sought inspiration from everywhere but the ski industry.

More than merely looking pretty, the new site had to smartly deliver all of the features and functionality Le Massif’s guests need and expect. The site incorporates sophisticated snow and weather forecasting by leveraging a comprehensive collection of data from Environment Canada, Weather Source and Snowforecast (due to launch in 2 weeks). It also includes fully-automated lifts and trails reporting with override functionality that allows utmost accuracy.

“Working with the team at Origin was a dream,” said Le Massif’s Director of Marketing Maude Barrette Desjardins. “Not only did they do the work necessary to truly understand Le Massif, they then transformed that understanding into a fresh, bold, and beautiful website that offers exceptional functionality.”

“Le Massif is an iconic resort, and we’re proud to have brought this website to life,” remarked Origin’s Digital Marketing Director, David Kenworthy, who led the project. “We hope guests will be inspired by its beauty, and come experience the mountain in real life.”

About Le Massif:

Le Massif de Charlevoix is a 4-season mountain resort that offers an incredible playground, set in a breathtaking landscape, with a vast array of activities to enjoy summer like winter, an amazing local gastronomy as well as accommodations right on the mountain. It is a welcoming place to spend a day or a short break, far from the hustle and bustle of the city.

As of December 3, 2021, Le Massif de Charlevoix will welcome the first mountain village by Club Med North America, a pioneer in the field and a world leader in all-inclusive ski vacations.

 

About Origin

About Origin: Origin is an outdoor-focused, digitally-driven creative, content and marketing agency. Founded more than 20 years ago, the agency has worked with a multitude of prominent outdoor brands such as Whistler Blackcomb, L.L.Bean, lululemon, Smartwool, Taiga Motors, and many more. With offices in Montreal and Whistler, as well as a US subsidiary based in Vermont, Origin provides a bilingual suite of capabilities to the outdoor brands it helps succeed and grow in both Canada and the US. Subscribe to Origin’s “Insights On The Outdoors” monthly newsletter at originoutside.com/newsletter-sign-up.