Fanatics announced Monday that the Lakers are now the top-selling NBA champions in company history, breaking the record set by LeBron James‘ former team, the Cleveland Cavaliers, in 2016. Lakers fans purchased more gear in the 12 hours after the team won its 17th NBA title than Cavaliers fans did in 30 days.
Lakers championship merchandise has sold in over 110 countries so far, with 85% of purchases made from mobile devices immediately after L.A.’s win over the Miami Heat in Game 6 of the NBA Finals on Sunday, according to Arash Markazi of the Los Angeles Times.
It’s unclear when Lakers fans will get their championship parade, as the team announced Monday it will hold off on hosting a public celebration until it’s safe to do so.
#LAKESHOW! In just 12 hours after clinch, the @Lakers became our best-selling NBA Champ ever, selling more gear overnight than our previous record holder (’16 Cavaliers) sold in 30 DAYS after their title! This sales heat map shows how quickly fans grabbed their Championship merch pic.twitter.com/68SIXfroWW
— Fanatics (@Fanatics) October 12, 2020