In January, KOMBI took part in La Relève Marketing Competition brief. The winning team, HEC Montreal, was revealed on May 1st, 2019, at an event organized by the Association of Creative Communications Agencies.
The students worked on KOMBI’s mandate for three months under the guidance of a coach and presented their marketing plan at the end of April. All teams submitted quality work and “out-of-the-box” ideas that really impressed the members of the jury. Mark Pascal, KOMBI’s President and CEO, claims that some of the ideas will seriously be considered in next year’s marketing strategy.
La Relève Marketing competition offers marketing students an opportunity to develop and present a marketing plan for a real client. The 2019 participating universities were University of Concordia, ESG UQAM, HEC Montréal and University of Sherbrooke.
Founded in 1961, KOMBI is the Canadian leader in winter accessories. Known for its high-quality gloves and mittens, KOMBI has expanded its know-how into a full line of head-to-toe winter accessories. A Canadian family brand distributed in stores in over 20 countries, KOMBI’s goal is to keep people warm, inside and out. Learn more on www.kombicanada.com.
The A2C is the voice of almost 70 agencies in Quebec of different sizes, configurations, and specialties, with a common commitment to fostering creative communications. Our members generate more than 80% of the industry’s revenues in Quebec, and contribute to the success of companies here and abroad. Our mission is to provide resources to our members thereby contributing to the vitality and excellence of our industry as a whole. For more information, visit www.a2c.quebec/en.