VF Corporation announced that Jim Pisani has decided to step down from his role as global brand president, Timberland. He plans to move to the Midwest U.S. to be closer to his family.

Pisani was appointed global brand president, Timberland, in August 2016. During his 3.5-year tenure with the brand, he led significant initiatives that strengthened the brand’s global position and competitiveness. Pisani led the reorganization of the Timberland® brand’s leadership team and drove the process to establish an evolved brand strategy and creative vision for the brand.

He also instituted measures that globalized the brand’s operations with improved collaboration across all functions and regions.

A search for Pisani’s replacement is underway.

Effective immediately, Scabbia Guerrini, Group President, EMEA VF Corporation, will serve as acting global brand president for Timberland. Guerrini, who has overseen the Timberland brand globally since January 2018, will partner closely with Pisani during the transition period to ensure seamless continuity in the brand’s global operations.

Scabbia Guerrini continued, “We are firmly committed to find the right person for this role – someone who brings deep industry experience and embodies Timberland’s culture and commitment to social and environmental responsibility.”


Source: SGB