You could say Elliot Kimelman made a splash while pitching his product, C-Spray, a chlorine-eliminating multi-use spray for swimmers, on CBC Television’s Dragons’ Den. He brought swimwear models and even conducted a chemistry test to demonstrate the product. His efforts paid off.
The HBA ’20 candidate received several offers from the Dragons and accepted one from Michele Romanow.
A partnership in the making
Since his Dragons’ Den pitch, Kimelman has been building relationships with distributors and retailers and will be working with Romanow on plans to increase C-Spray sales. Even before the pitch, he said he’d hoped she would invest because her company, Clearbanc, has experience with product-based startups.
“Michele and her company have a lot of experience in branding and marketing new products. Even prior I had a feeling that, regardless of who made an offer, Michele would be one of the top choices for me,” he said.
What Is C-Spray?
When chlorine lingers on the body, it causes dryness, itchiness, discomfort, and odour. When it lingers on swimsuits, it causes deterioration and fading.
C-Spray neutralizes chlorine molecules instantly, significantly reducing the negative effects chlorine causes to skin, hair, and fabrics.