Ivey entrepreneur scores deal on Dragons’ Den

You could say Elliot Kimelman made a splash while pitching his product, C-Spray, a chlorine-eliminating multi-use spray for swimmers, on CBC Television’s Dragons’ Den. He brought swimwear models and even conducted a chemistry test to demonstrate the product. His efforts paid off.

The HBA ’20 candidate received several offers from the Dragons and accepted one from Michele Romanow.

A partnership in the making

Since his Dragons’ Den pitch, Kimelman has been building relationships with distributors and retailers and will be working with Romanow on plans to increase C-Spray sales. Even before the pitch, he said he’d hoped she would invest because her company, Clearbanc, has experience with product-based startups.

“Michele and her company have a lot of experience in branding and marketing new products. Even prior I had a feeling that, regardless of who made an offer, Michele would be one of the top choices for me,” he said.

What Is C-Spray?

Learn more and Say Goodbye To Chlorine

Click here to read the complete IVY article

2019-11-29T16:59:38-04:00 November 29th, 2019|