You could say Elliot Kimelman made a splash while pitching his product, C-Spray, a chlorine-eliminating multi-use spray for swimmers, on CBC Television’s Dragons’ Den. He brought swimwear models and even conducted a chemistry test to demonstrate the product. His efforts paid off.
The HBA ’20 candidate received several offers from the Dragons and accepted one from Michele Romanow.
A partnership in the making
Since his Dragons’ Den pitch, Kimelman has been building relationships with distributors and retailers and will be working with Romanow on plans to increase C-Spray sales. Even before the pitch, he said he’d hoped she would invest because her company, Clearbanc, has experience with product-based startups.
“Michele and her company have a lot of experience in branding and marketing new products. Even prior I had a feeling that, regardless of who made an offer, Michele would be one of the top choices for me,” he said.
When chlorine lingers on the body, it causes dryness, itchiness, discomfort, and odour. When it lingers on swimsuits, it causes deterioration and fading.
C-Spray neutralizes chlorine molecules instantly, significantly reducing the negative effects chlorine causes to skin, hair, and fabrics.