PUMA has launched the LQD CELL Origin AR, its first augmented reality shoe, which will allow users to play interactive games and bring the shoe to live with an app.
LQD CELL Origin AR is PUMA’s answer to a world in which the line between reality and the virtual realm becomes increasingly blurred.
What you see isn’t all you get with LQD CELL Origin AR. LQDCELL Origin builds on PUMA’s 90s CELL technology with an updated design and enhanced performance features. The progressive design combines the futuristic running silhouette with an extended tongue structure and bold disruptive LQDCELL in the heel. Designed to augment reality and push boundaries, LQDCELL AR features a geometric design with QR codes that push the experience beyond face value. The rest is up to you.
Unlock the AR app experience at PUMA.com/LQDCELL-APP
A limited release of the LQD CELL Origin AR will be available at PUMA.com and selected retailers worldwide.