Introducing adidas GMR. A new football innovation created by adidas, EA SPORTS™ and Jacquard™ by Google.

adidas, EA SPORTS FIFA Mobile and Jacquard™ by Google have come together in a ground-breaking partnership to create a product that merges the real-world and virtual game.

It’s a new way to play connected.

adidas GMR measures kicks, shot power, distance and speed. The more you play in the real world, the better your EA SPORTS FIFA Mobile Ultimate Team™ can become.

It’s inside the Tag.

Your real world and gaming world are now closer than ever before.

Powered by the Jacquard Tag’s advanced machine-learning algorithms, players use real-world football activity to earn rewards and improve their Ultimate Team™ in EA SPORTS FIFA Mobile by completing a series of specially created challenges.

For more information, click play connected.

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2020-03-10T16:21:29-04:00 March 10th, 2020|