adidas, EA SPORTS FIFA Mobile and Jacquard™ by Google have come together in a ground-breaking partnership to create a product that merges the real-world and virtual game.
adidas GMR measures kicks, shot power, distance and speed. The more you play in the real world, the better your EA SPORTS FIFA Mobile Ultimate Team™ can become.
It’s inside the Tag.
Your real world and gaming world are now closer than ever before.
Powered by the Jacquard Tag’s advanced machine-learning algorithms, players use real-world football activity to earn rewards and improve their Ultimate Team™ in EA SPORTS FIFA Mobile by completing a series of specially created challenges.