New product development and ambitious growth targets in the premium winter sports segment
Munich, 05 October 2020. HEAD, the global sporting goods group, has taken over the Munich‐based winter sports manufacturer and marketeer of premium winter sports equipment. As part of HEAD, INDIGO is planning to accelerate the development of trend‐setting innovations of skis, helmets and goggles.
Since 1988, the INDIGO brand represents extraordinary products in the field of sport and lifestyle. Engineering know‐how meets passion for sport and design, as the ski and snowboard manufacturer combine high‐quality materials, craftsmanship and technical perfection. The exclusive collections are renowned for their innovative designs and high quality standards of the products.
With Johan Eliasch, CEO of HEAD, we have found a visionary who shares our high standards of performance and quality”, explain INDIGO Vice Presidents Gregor Baer and Thorsten Schwabe, “after years of organic growth we are now taking off to a new start with HEAD’s resources and marketing power”.
Numerous innovations in the pipeline
A key driver of the takeover was the commitment of the two INDIGO founders and innovation drivers, Thorsten Schwabe and Gregor Baer, to continue the product development and brand building. A highly innovative new ski helmet is already in development, with the aim of setting new standards in terms of safety and comfort.
International expansion planned
As part of the HEAD group, INDIGO will have access to a global distribution network of over 80 countries. Important new target markets are the USA and Asia. A strong push will be made in social media and e‐commerce in order to further increase brand awareness and address new target groups.
HEAD is a leading global manufacturer and marketer of premium sports equipment and apparel. The HEAD business is organized into five divisions: Winter Sports, Racquet Sports, Diving, Sportswear and Licensing. Products are sold under the following brands: HEAD (alpine skis, ski bindings, skiboots, snowboard and protection products, tennis, racquetball, paddle, squash and pickleball racquets, tennis balls and tennis footwear, sportswear and swimming products), Penn (tennis balls and racquetballballs), Tyrolia (ski bindings) and Mares, SSI and rEvo (diving).
The HEAD company ́s key products have attained leading market positions based on sales and reputation and have gained high visibility through their use by many of today ́s top athletes.
For more than 30 years, the technology pioneer Schwabe & Baer has stood for exceptional products in the field of sport and lifestyle. Engineering knowledge meets passion for sports and design. Highquality materials are processed in manufactories to create innovative products which convince through their outstanding performance. INDIGO’s products have been awarded many design and innovation prizes.