• Canadian distributor In-Sport Fashions launches Grayl.ca D2C
  • Grayl makes the world’s fastest portable water purifiers

Montreal, QC – A renowned Canadian distributor for over 30 years, In-Sport Fashions has launched their 4th transactional website in Canada with another of their distributed brands. The Canadian direct to consumer website Grayl.ca has now launched.

Grayl makes portable water purifiers for adventurous people. They set out to revolutionize portable purification and in the process designed the most versatile, fastest, and easy to use  purifier in the world. Perfect for not only remote hiking/hunting trips but also for sketchy spigots and hotel sinks.

Grayl.ca will be a home for purchasing purifiers and cartridges as well as a place to begin many adventures. As large numbers of Canadians are discovering the outdoors, it is more important than ever to explore those remote areas with safe drinking water.

The purifiers are unique in that they use body weight to press a filter through water in a bottle. It can be done in seconds, making the models an incredibly fast way to get hydrated in any situation. They are truly unrivaled in terms of ease of use and versatility.

Grayl also believes in giving back to the community and is part of 1% for the Planet. They committed to donate 1% of their gross sales to environmental charities and non-profit organizations.

“I couldn’t be happier working with and growing Grayl across Canada with this new channel. This will help build brand momentum and awareness in our territory,” says Mark Smith, Marketing Director at In-Sport Fashions.

About In-Sport Fashions

Founded in 1988 in Montreal, In-Sport Fashions Inc. is a recognized distributor in the Canadian sporting goods and lifestyle industries. The company has specialized in skiwear, footwear, outdoor equipment as well as fashion sportswear and has launched and developed numerous renowned brands in Canada. With a strong commitment to providing cutting edge products to its retail customers for outdoor enthusiasts, the company has earned an outstanding reputation handling the highest quality products in a professional manner. In 2020 they purchased the brands Slackline Industries and Dahlgren Socks.

Karine Laforest, VP Sales and Marketing – 1-800-465-9637 ext 18, karine@insport.ca

Mark Smith, Marketing Director – 1-800-465-9637 ext 23, mark@insport.ca