It didn’t take long for Jim Pisani to understand Timberland’s vital role in nurturing the environment.
Just two weeks into his stint at the Stratham, N.H.-based company in 2016, the global brand president was knee deep in the company’s eco-friendly initiative — getting his hands dirty transforming a vacant Bronx, N.Y., lot into a lush garden.
Three years later, Pisani is working to make sure eco-consciousness is at the center of everything VF Corp.-owned Timberland does.
The company has rolled out aggressive goals — under the banner of Timberland Environmental Product Standards — that it intends to hit by 2020. The initiative includes having at least one recycled, organic or renewable material on all footwear styles and using leather only from Leather Working Group (an organization that works together to maintain environmental standards) with gold- or silver-rated tanneries.
Pisani talks with Footwear News about winning with women, sustainability initiatives and the pressure to improve sales growth.