Google announces new tools for retailers to track & increase in-store sales from online shoppers

There’s no denying the impact online shopping has had on brick-and-mortar stores around the world. As it continues to grow in popularity, more and more physical retailers are seen stepping into the ecommerce playing field and adapting to new consumer trends. However, as Google so eloquently puts it, “brick-and-mortar isn’t dead.”

Programs like Amazon Prime continue to set new delivery-speed standards, but it can’t be ignored that purchasing in-store remains the most immediate way of receiving a product after a transaction. While the convenience of shopping online matters, so does the immediacy of shopping offline.

In fact, a Google study suggests that nearly 80% of shoppers will physically go to a store when they want an item immediately. On top of that, they saw 3x increase in mobile searches for “near me” within the last two years!

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